Group Concept Design
Created as a group entry to D&AD New Blood for the Penguin brief. Beyond is an immersive reading experience traveling across cities in the UK as a temporary pop up, giving books the limelight they deserve. By focusing on the entertainment factor of reading, Beyond acts as the ultimate escape from the everyday for individuals to delve deeper into the stories of their books.
Each space establishes an atmosphere relative to the genre being portrayed through moving image, white noise and interactive elements taking them beyond the book and into their imagination.